“Etsi Eksy Elä – Omana itseäsi olet paras.”
Stockmann, the most iconic department store in Finland, contacted us with a need to create and produce a comprehensive and convincing event concept for their main partnership with the acclaimed YouTube convention in Finland – Tubecon 2018. Stockmann’s main goal of the convention presence was reaching out to the target audience of 10–19-year-olds in an authentically resonating way.