Brand Creation & Development
Naava brand photography of a misty sunset in northern Finland


With each of our brand creation cases, our mission is to find the most resonant story – the core attributes that will engage the clients of our clients. We are here to make them fall in love with a brand, to create a strong base of brand loyalty and subsequently strong brand equity. With Naava, a brand that is reconnecting humanity with nature, we wanted to build a truly mesmerizing, even poetic brand image.

Here at MacWell, we look at brands as canvases to enhance and turn into experiences.

But we don’t just paint the canvas with any colors we find beautiful – we take the ones that come from a real story behind the clients; the ones that resonate with the target audience.


For Naava, we knew that our brand strategy, brand creation and overall assets pipeline work should be as refreshing and vibrant as nature itself – to perfectly correspond to a brand that brings forest air into concrete spaces.

In both visual and textual content as well as in sonic branding, we wanted to portray the northern nature at its best and use all elements of storytelling to deliver the feeling of fresh air. It’s what we do – we bring stories to life.

Naava is the only smart green wall in the market that revolutionizes the air you breathe indoors. It fights for an important, good cause, and we’re proud to have been involved in delivering its messages to a wider coverage.

The end-result is a scaled up, huge global player with a soul and purpose. A player that is infiltrating the urban jungles with the true essence of nature.