Riku Uski, the founder of specialty coffee company Warrior Coffee, approached MacWell Creative to create a new identity for their Warrior Butter Coffee brand, as well as a strategy for both the domestic and international launches. Our inspiration came from the idea of coffee’s power to transform you; it’s a modern superhero’s magic potion, giving drinkers the strength and focus to battle everyday challenges.
The theme of transformation is reflected in all design elements; from the bespoke imagery to a custom font and logo acting as a strong and recognizable “superhero” symbol. We wanted to do something truly special for a product that proudly differs from the Finnish coffee culture norms. The end result is a package full of awesomeness.

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