Umbra, the pioneer in 3D data optimization and rendering solutions, asked MacWell Creative to help in their mission of conquering new business opportunities outside the gaming domain. Our challenge was planning and executing a strategy with assets that would build up Umbra’s brand awareness and ignite interest amongst industries new to Umbra, while helping in recruiting the world’s best talent.
As a result, we conceptualized and created a film that depicts the future of 3D – its challenges and opportunities. The production was perfected by the CGI talents at Fake Graphics. We also developed a recruitment video, sell-in presentation and an announcement event in a spectacular venue, the Museum of Natural History in Helsinki.

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