Thin King card case by Volver Creative needed a new full identity, one that reached out to their desired demographic and the possible clientele of the future. MacWell Creative initiated a global brand study, a study that resulted in the creation of a full identity, which included new packaging, use of photography, spatial design and social media campaigns.

The identity creation and resulting work brought in over 200 re-sellers and distributors for the product at global launch. Thin King now knows its identity and is consistently proving itself on a global stage. “Cash Is Dead, Long Live The King”.

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