Nokia World, Nokia’s biggest annual showcasing event, was held in Finland for the first time in 2012. Nokia of course wanted to create not just an event but also an opportunity to experience the whole of their home country. We decided to put their guests on a journey across Finland from the center of urban Helsinki to the Finnish countryside while embedding Finnish design and culture throughout the experience with designer lounges and themed demos.

The combination of spatial design, illustrations and event execution worked in perfect harmony to create a happening with a lasting impression.

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