MixRadio – a spinoff streaming music service originally belonging to Nokia and then Microsoft respectively – was strategically included as part of the main sponsorship of Flow Festival 2014. As a lead sponsor, MixRadio had its own concert hall with artists performing every evening to a standing only capacity. Thanks to MixRadio‘s artist access we had an exclusive opportunity to get behind the scenes.
We developed an overall interior spatial design that celebrated the diversity of the music performed along with a fun and engaging design for the event, the stage show and the all- encompassing brand experience.
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