Celebrated Finnish photographer Jan Lönnberg approached MacWell Creative for a total brand refresh. This involved creating a fresh Full Identity and Spatial Design for his new studio located in the old Finnish Cable Factory.

Studio Kellotehdas hosts three professional photographers, so we decided on three core colors that were not from the realms of Print or Digital, rather the traditional Primary Colors. Combined with a typographical description of the essence of photography, this built into a vibrant symphony of the company identity reflecting both the individual personalities of the photographers as well as the collaboration of the group.

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