HELSINGIN

Paradise City Beverage Company, Son of a Punch and Kyrö Distillery Company developed a recipe for a unique rye craft gin, and came to MacWell Creative for help in turning the drink into a stand-alone product in the premium gin market. We created a new personality for the product as a tribute to the 1930’s prohibition in Helsinki that made gin famous in Finland.
-
The spirit of secrecy and speakeasies is executed in every detail from the background story to all design elements, even the wordplay HEL-SIN-GIN is written out with custom lettering inspired by the set of statute from 1917 that ignited the prohibition era in Finland.

Copyright 2015-2017 MacWell Creative Oy

MACWELL/CREATIVE