Paradise City Beverage Company, Son of a Punch and Kyrö Distillery Company developed a recipe for a unique rye craft gin, and came to MacWell Creative for help in turning the drink into a stand-alone product in the premium gin market. We created a new personality for the product as a tribute to the 1930’s prohibition in Helsinki that made gin famous in Finland.
The spirit of secrecy and speakeasies is executed in every detail from the background story to all design elements, even the wordplay HEL-SIN-GIN is written out with custom lettering inspired by the set of statute from 1917 that ignited the prohibition era in Finland.

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